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Spirulina Source Earth Food Spirulina Algae Links Spirulina Farms Spirulina Movies Spirulina Library Earth Food Spirulina Algae Links Spirulina Farms Spirulina Movies Spirulina Library Earth Food Spirulina 6. How spirulina is ecologically grown 8. Spirulina in the developing world 9. Role in restoring our planet A: Quality and Safety Standards © 2000 Robert Henrikson, Ronore Enterprises, Inc. |
PART 2: Introducing Spirulina and Building Earthrise Farms
Fortunately we were not alone. A new planetary idea often incarnates through many messengers. This was true with spirulina. While Earthrise was underway in California, other companies began cultivation around the world. Hubert Durand-Chastel, now a Senator of France, encouraged a Mexican company to set up a farm in Lake Texcoco in the 1970s. Israeli, Indian and European scientists began cultivation research. Others developed village scale and appropriate technology farms, notably Dr. Ripley D. Fox of France, and Dr. C.V. Sesahdri of India. Other bioneers emerged in their respective countries. In Thailand in 1980, A Japanese company, Dainippon Ink & Chemicals (DIC), built one of the first farms. This global company with $10 billion in sales and a commitment to developing microalgae for food, biochemicals and pharmaceuticals, was led by visionaries who were fascinated with its potential. The former President, Shigekuni Kawamura and the current President, Takemitsu Takahashi, are long time spirulina sponsors, and funded development. Heading up the program was "Mr. Spirulina" in Japan, Hidenori Shimamatsu of DIC Bio Division.
Introducing Algae to the Natural Food Market
We established Earthrise as a spirulina sales and marketing company directed by Robert Bellows and Terry Cohen of Boulder, Colorado. Earthrise® began appearing in natural food stores in 1979. Around the same time, Light Force, a network marketing company, introduced spirulina through independent distributors.
Spirulina quickly gained popularity. In 1981, the National Enquirer pronounced it a "magic diet pill", and consumer demand exploded overnight. Many diet pill companies jumped on the bandwagon, and sold spirulina diet pills that didn't even contain spirulina. There wasn't much real spirulina yet being grown. Earthrise people in 1981. The diet boom faded by 1983, but the market began to grow again by 1987. More people continued to experience health benefits from spirulina. More published scientific research documented its therapautic effects. As President since 1981, I sold the Earthrise sales company to DIC in 1988, to begin a dynamic new growth phase. With an injection of financial resources, we rapidly expanded. Earthrise® trademark products are now sold in 40 countries, making it the world's best selling spirulina.
The First U.S. Production: Earthrise Farms
Earthrise 1984: Bellows, Henrikson, Ota, Hamada, Carlson, Shimamatsu, Jassby, Sonneville.
First ten ponds, 1985. New ponds under construction, 1988. In following years, as funding was continually needed for expansion, Earthrise Farms became a subsidiary of DIC. Under the leadership of Yoshimichi Ota, President since 1984, Earthrise Farms continually expanded in size, capability and quality assurance.
Doubles in size, 1989. Doubles again. New ponds before filling with water, 1995.
Earthrise Farms, 1996.
Juan Chavez, V.P. and Production Manager, expanded production capacity to 500 tons a year by 1996. This world's largest spirulina farm is a model for farms around the world. Juan Chavez, Yoshimichi Ota, Amha Belay, 1996. Back> Part 1: The Early History of Spirulina Cultivation in the USA © 2000 Robert Henrikson, Ronore Enterprises, Inc. |
Order Earth Food Spirulina today direct from amazon.com!International Language Editions: Spanish (94) | Chinese (95) | Slovenian (96) | Macedonian (97) | Italian (98). English Edition 5 1/2" x 8 1/2" 188 page soft cover (ISBN 0-9623111-0-3) Publisher: Ronore Enterprises Inc., PO Box 909, Hana, HI 96713 USA. |
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